A Better Way
Successful Marketing and Advertising Communications= Education
If you ask most marketing firms about advertising and marketing you will often get a wordy and sometimes confusing dissertation on market research, their firm’s philosophy, measurable results, branding, etc .
In the end we can break down successful communication to four simple education components.
- Communicate your ideas and solutions effectively.
- Make sure they understand your ideas or solutions.
- Help them remember your ideas and solutions favorably.
- Have a way to measure your communications success.
In other words after your communicate (or advertise or market) to that person, whether they are a suspect, prospect, warm lead, customer or client. You have to know if they remember you.
Memory requires repetition. People needs several reminders of a company name, a new idea or a great solution to remember it when it is needed. How often do we need to remind people we are here waiting to serve them? On average a person must see or experience 5-7 communications from a prospective vendor or service provider to ACHIEVE TOP OF MIND AWARENESS. Our goal for you to do so as quickly as possible. That’s when you see measurable results.
A Better Way
A planned approach to communication (or marketing or advertising)is always more effective than a random or day to day approach. Strategies for success can only be used during our Strategic Communication Planning process. Blue Fire Design Groups goals for our clients are simple.
How much would it be worth to communicate with twice as many quality people as last year? Our KISS approach is simple, powerful and effective.
Our Strategic Communication Planning Process
- Review your past efforts.
- Determine results from past efforts.
- Review your communications (or marketing or advertising) tools ie. Your website, paper and magazine ads, letters, brochures, power points, promotional videos, graphics, messages, etc.
- Develop strategic messages.
- Research your past audiences and locate new audience resources.
- Explore strategic partnership opportunities.
- Prepare communications.
- Develop communication budgets and timelines
- Fulfill plan activities for you.
- Measure your results.
- Adjust your approach to maximize impact.
Our goal is to double your effective client and prospect communications in the next twelve months and provide you with measurable results.